Curtis J. Lewis Fine Jewelry Case Study
Goal: Increase attendance and sales at jewelry shows
Postcard Design: Printed 5,000 4.25 x 6 postcards promoting their upcoming jewelry show.• A Clear, Bold Headline
• Images that Support the Message
• Compelling Offer (free entry to jewelry show)
Mailing List: For this campaign, they targeted previous customer that attended their jewelry shows.
Mailing Schedule: They mail 3,000 postcards every 2 months to their jewelry show mailing list.
Response: I only advertise through our postcard mailings, by the return of customers, I know they're getting the postcards, I estimate between a 5 to 10 times return from our mailings.
I found PostcardMania by getting a postcard in the mail, I liked what I saw prices were great and we've been working with you for over 10 years!– Curtis Lewis, Curtis J. Lewis Fine Jewelry
Campaign Cost for 5,000 postcards: Including postage, $1869
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