Applause Theatre Service Case Study

We found that putting an offer on our postcards makes the phone start ringing and it is really working well.

Applause Theatre and Entertainment Service has been selling Broadway and event tickets to the public since 1987.

Goal: Sell more tickets and gain repeat customers

Postcard Design: Printed 20,000 full color tri-color brochures that targets travel agents in various states.

• A Clear, Bold Headline
• Testimonials to Support Message
• Clear Contact Information
• Images that Support the Message

Mailing List: For this campaign, they targeted travel agents.

Mailing Schedule: They did one mass brochure mailing to travel agents and continue to mail postcards every 3 months as well.

Response: "We first went with PostcardMania because they have tons of articles to help you with your marketing. You could read for hours on hundreds of marketing tips.

We found that putting an offer on our postcards makes the phone start ringing and it is really working well.

Lastly, find the money to market, I've cut other expenses, but I've made sure the one thing I didn't cut was my postcard marketing. I might have scaled back on a mailing or two, but I believe if we don't mail, our phone will not ring."

–Rich Gladstone, Owner, Applause Theatre and Entertainment Service

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