Sera Inc.

Goal:
Get California residents to fill out web survey (designed to help with recycling programs
or conserve energy).

Postcard Design:
Printed 16,000 postcards that feature their website address big and bold to attract visitors to log on to
complete the survey.

- A bold headline that state the purpose of postcard
- Clear contact information
- Compelling giveaway sweepstakes for taking survey ($100 gift card)

See the article 10 Elements Every Direct Mail Piece Should Have for more design tips.

Mailing List:
For this campaign, SERA Inc. mailed to residential and commercial contacts in California
(no specific demographic).

Mailing Schedule:
One time mailing.

Response:
For this campaign, SERA Inc. received an estimated 4% response rate, which equates to roughly 640
people filling out the survey.

"Before we used black and white postcards and a got poor response rate…our response rate was way
better when we starting using PostcardMania, went from around 1% to 4%."

"We were always under time constraints and you guys worked hard to meet deadlines and made our
workloads much better!"
– Lisa Skumatz, SERA Inc.

Campaign Cost for 16,000 postcards: Including postage, $5384

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