Finger Lakes Wine

Goal:
Get more visitors to Finger Lakes Wine Country plus capture more leads

Postcard Design:
Printed 5,000 postcards that feature an attractive offer to increase visitors in the Finger Lakes area.

– Compelling offers (free night stay, free bottle of wine and museum admission)
– Clear contact information and call to action
– Colorful images that support the message

See the article 10 Elements Every Direct Mail Piece Should Have for more design tips.

Mailing List:
For this campaign, they mailed to their customer database.

Mailing Schedule:
One time mailing to database

Response:
Their response was very successful… they experienced an influx of responses, but didn’t keep track of
specific numbers. Each booking would bring in between $750–$1,000 per 2–3 day stay.

Finger Lakes Wine Country implemented a total marketing plan including online ads, print, radio and
billboards — this was their first direct mail campaign in years and contributed to their success.

"I had peace of mind that you guys were experts in the postcard business…and compared to our local
printer’s pricing, the pricing wasn’t even close to you guys…overall it was just a good experience."
– Christina C., Marketing Director, Finger Lakes Wine Country

Campaign Cost for 5,000 Postcards: including shipping, $797

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