The Situation
Spyros Mamalis is the owner of Olive Grove Restaurant, located in Linthicum, Maryland. He wanted a way to promote his restaurant that would have a consistent effect on his profits. We worked with him to develop a structured marketing campaign that not only increased his sales, but also grew a thriving customer base.
The Solution
Given the specific goals Spyros set for his marketing campaign — goals that are common to many restaurants — we suggested that he test a birthday mailer program.
Under this plan, he mailed about 5,000 postcards per month to individuals with addresses near his restaurant whose birthdays were in that month. The postcard contained a $25 Dinner Gift Certificate, so the recipient could enjoy a birthday dinner on the house. Previously, Spyros had tested offers of “free appetizer” and “10% off”, but neither had much success.
The idea behind this campaign is that people won’t eat alone on their birthday — and therein lies the profit.
The Results
Spyros reported that within the first nine days of running his campaign he had 80-85 customers bring in the postcard! And he was bringing in an average of $60 on top of every $25 gift card that was redeemed! He said this campaign vastly out-produced any other form of advertising he had tried, and that he was going to continue it long-term.
The Response
There’s no denying that great results are the number one reason our clients choose PostcardMania, but we always like to hear about what keeps them coming back…
“I am so excited about the results of this campaign! The card really stands out, the quality is good and PostcardMania was really easy to work with. The best thing was that my marketing consultant, Nick, was able to advise me on my whole campaign — I never could have gotten that from my local printer! I would definitely recommend PostcardMania to other restaurant owners!”
— Spyros Mamalis, Owner, Olive Grove Restaurant
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