Playtime Music Studios is a Central Florida business dedicated to helping children prepare for learning through the Kindermusik™ program. They offer semester-long classes to develop kids' cognitive abilities.
Goal:
To increase the amount of music students enrolled in lessons.
Postcard Design:
Designed to appeal to their market of parents with young children, their postcard contains:
• A stunning image to engage the reader
• An enticing offer
• Clear contact information
Mailing List:
Individuals with children 5 and under who make more than $60,000 a year in zip codes around their location.
Mailing Schedule:
6,000 cards in a one-time blast
Response:
"I was thrilled. The service is great. I'll never use anyone else. Some people I know don't think mail is the way to go, but to me the proof is in the pudding. We got hardly anything when we promoted online and as soon as we sent the postcard out, 50 people called us immediately."
- Kerri Sox, Playtime Music Studios
