Bring in more customers to their annual customer appreciation sale.
Yale Appliance is a retailer of major appliances, lights and fixtures in Boston, Massachusetts.
Goal:
Bring in more customers to their annual customer appreciation sale.
Postcard Design:
A very clean and professional template accented by bold colors is the basis for this postcard which also includes:
A clear, captivating headline
Stunning images to support text
An enticing offer
Mailing List:
Their entire customer database.
Mailing Schedule:
92,000 cards for a one-time mailing
Response:
"Working with PostcardMania is good because you have print shops and you have marketing shops...you don't [often] have somebody that can do both. PostcardMania is like a one stop shop and it doesn't cost you any more."
- Steve Sheinkopf, Yale Appliance
Total Cost of Campaign: $8,000
One Day Sale Total: $2.3 Million
