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Merry Maids is a nationwide franchise providing residential cleaning services. Rob Mascari has been operating as a franchisee with 2 locations for over twenty years.

Goal:
Sustain a profitable amount of new customers on a weekly basis.

Postcard Design:
They created three different designs and messages to target multiple audiences in need of their services. The featured design targets female professionals. It conveys a:
• Headline relating to the prospect's situation
• Graphic that supports the message
• Solution to the prospect's dilemma

Mailing List:
Homes in proximity to their two locations.


Mailing Schedule:
1,000 postcards per week for each location.

Response:
"We have seen growth each year, year over year, even through a difficult economy...we're anticipating somewhere between 5-10% growth a year."
- Rob Mascari, Franchise Owner, Merry Maids

Cost of campaign: $800 per week

Estimated ROI: $5,000 over the life of one new customer (averages 3-4 new customers per week).