Goal: Increase new patients for each location and increase revenue.
Postcard Design: Prints 15,000 postcards with a custom design by PostcardMania that features a quarterly calendar with sports team schedules and school holidays. This creates an opportunity for families to keep the postcard and call for an appointment when they need their services.The design itself can play a huge part in generating response, so let's take a look at the successful design elements of this campaign:
- - Used benefits vs. features
- - Included a special offer: Free Orthodontic Evaluation
- - Included Clear Contact Information
- - Used a calendar design so recipients would hold on to the card
Mailing List: For this campaign, Dr. Albert mailed to a list purchased from PostcardMania of households with children ages 8-15 and an income over $35,000 in seven surrounding zip codes.
Mailing Schedule: Dr. Albert mails continuously and on average mails 5,000 postcards every 3 months.
Response: Every postcard mailing, Albert Family Orthodontics receives 5 - 10 new leads. Their return on investment is well beyond the campaign cost. With just two new patients they completely cover the postcard campaign costs.
Estimated Profit: $16,555
Campaign Cost for 15,000 postcards: Including postage, $3445
"Every time we send out a mailing, we see an immediate response and have more traffic to our practice. With PostcardMania it's so convenient and easy, they are full service and take care of everything."
—Dr. Albert DMD, MS