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University of N. Carolina
Register attendees for Southern Entrepreneurship in the Arts Conference
Postcard Design:
Printed 5,000 postcards with a partial design by PostcardMania promoting an annual conference at the
University of North Carolina Greensboro for students and artists.
The design itself can play a huge part in generating response, so let’s take a look at the successful design
elements of this campaign:
- A Bold Headline
- Clear Contact Information
- Image That Supports the Message
See the article 10 Elements Every Direct Mail Piece Should Have for more design tips.
Mailing List:
For this campaign, they sent postcards to up and coming artists as well to students.
Mailing Schedule:
One time mailing.
Response:
The event brought in 352 attendees (140 students, 212 general) with average admission paid of $45.
Estimated ROI:
$12,150
"Out of email marketing, postcards, brochures and campus posters, postcards brought in the
most leads for this event."
— Dianne Welsh, University of North Carolina Greensboro
Campaign Cost for 5,000 postcards: Including shipping, $428
"PostcardMania and Joy Gendusa helped make our promotion for this event possible,
they are just great!"
— Dianne Welsh, University of North Carolina Greensboro
