The postcard was simple. It used a bright blue background and yellow text to grab prospects’ attention. The headline read, “Get Your Flu Shot at Appleby’s Drug Store! Available Now!” The card also featured a discount on the front to give prospects a monetary incentive as well to get them to choose Appleby’s for their vaccinations.
A drug store in western Pennsylvania wanted to find out how they could effectively market their business before the upcoming Flu season to increase vaccinations and bring in new customers that would choose them year round. They consulted with our marketing experts to find out how postcard marketing could help them accomplish their specific pharmacy marketing goals.
Our marketing consultants helped the drug store owners put together a postcard marketing campaign specifically promoting Flu vaccinations, while also informing prospects about their other services and the benefits their store offers over other pharmacy chains. They sent their postcards to 10,000 local residents surrounding the location of their drug store. They sent the campaign just once in the Fall, which is just before Flu season starts. This makes the card immediately connect with prospects, because it is concerning a relevant problem for the time of the year.
And how did their campaign turn out? They DOUBLED the number of Flu shots administered this year versus last year! Using postcard marketing, you can choose a particular service or product you want to promote, and get serious results in that area specifically. It worked for them. It can work for you.