S.P. Bookkeeping Service Case Study

Postcard

bookkeeping postcard marketing

Design Features
The design of this postcard focuses on a simple idea: “Outsourcing your bookkeeping makes your life MUCH easier.” They feature a picture of their bookkeeping expert and implore recipients to let her take care of their bookkeeping for them. It’s simple and effective.

Design Features
The design of this postcard focuses on a simple idea: “Outsourcing your bookkeeping makes your life MUCH easier.” They feature a picture of their bookkeeping expert and implore recipients to let her take care of their bookkeeping for them. It’s simple and effective.

The Situation

S.P Bookkeeping Service is a full accounting and bookkeeping firm serving small businesses.

The Solution

Postcard Design: Printed 18,000 colossal postcards promoting the "QuickBooks Girl" and bookkeeping services.

A Clear, Bold Headline That Relates to Audience
Colorful Image that Creates Interest
Clear Call to Action
Good Offer of Free Demonstration

Mailing List: For this campaign, they mailed to small businesses within a radius of his office.

Mailing Schedule: They mail between 9,000 and 18,000 a month depending on the time of year.

The Results

"I've tried everything, telemarketing, yellow pages, radio, you name it, and the only thing that has worked for me is postcards. We get 5 new clients a month and we net over $60,000 over the lifetime of each customer, I would say it is very, very successful. I actually had to turn the marketing off because it was so busy last winter."
- R.C., S.P Bookkeeping Service