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Beau Brummel Case Study

“It’s just as important to stay connected with your current customers, as it is to bring in new ones.”

Client

Beau Brummel

Industry

Clothing/Apparel

Location

New York, NY 10013

Cards Mailed

10,000

Design Features
This company used some time-tested marketing strategies for their annual summer sale postcard campaign. They showed a large image of a model wearing their clothing; they told prospects when the sale was; and they offered a discount to motivate them to take the next step. These are tactics that are proven to work, and they generated great results for Beau Brummel.

The Situation

Beau Brummel is a high-end European men's clothing store featuring designer suits, ties, sportswear, shoes and accessories located in the SoHo district of Manhattan.

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clothing and apparel postcards

The Solution

Postcard Design: Printed 10,000 postcards promoting their annual summer sale. -A Straightforward Message -Compelling, Exclusive Offer -Clear Call to Action -Copy Creates a Sense of Urgency to Buy Mailing List: For this campaign, they sent to 25-60 year-olds located within 3 zip codes. Mailing Schedule: They mailed approximately 4,000-6,000 postcards twice to their list.

The Results

"We've hit our client base over the years [with postcards] and had good results. Now we're looking to increase our mailers to stay in touch with our clients." - Steve Krampf, Director of Beau Brummel

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