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Merry Maids Case Study

“If you want consistent growth and continued profits, you need to be consistently investing in postcard marketing.”


Merry Maids


Cleaning Services


Tampa, FL 33612

Cards Mailed


Design Features
Merry Maids used a light, pleasant color scheme of soft blue and green. They showed a picture of a woman smiling while cleaning and asked prospects, “Would you really be that happy cleaning after a long day at work?” They offered to take care of their cleaning so they didn’t even have to worry about it. The bright, clean visual design, the image reinforcing the marketing message and the well-targeted copywriting all worked together to create a compelling marketing impression.

The Situation

Merry Maids is a nationwide franchise providing residential cleaning services. Rob Mascari has been operating as a franchisee with 2 locations for over twenty years.

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cleaning services postcards

The Solution

Postcard Design: They created three different designs and messages to target multiple audiences in need of their services. The featured design targets female professionals. It conveys a: • Headline relating to the prospect's situation • Graphic that supports the message • Solution to the prospect's dilemma Mailing List: Homes in proximity to their two locations. Mailing Schedule: 1,000 postcards per week for each location.

The Results

"We have seen growth each year, year over year, even through a difficult economy...we're anticipating somewhere between 5-10% growth a year." - Rob Mascari, Franchise Owner, Merry Maids

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