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Cleaning Marketing - Phillipsburg, NJ Hood Cleaner Case Study


CCS Hood Cleaning


Cleaning Services


Phillipsburg, NJ

Cards Mailed


The Situation

CCS Hood Cleaning wanted to use postcards to generate more leads for their business, so they contacted us to design a direct mail campaign that would get restaurant owners calling in.

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The Solution

Our marketing team designed an attention-grabbing postcard that would appeal to busy restaurant owners wanting to save money on their hood cleaning. Complete with not one but 3 different coupons (1 on the front, 2 on the back), the postcard was designed to reward restaurant owners for their initial and continued business. Here’s why this postcard worked:

  • First, the image of FIRE immediately grabs attention
  • The big bold headline (and red text) instantly tells recipients what CCS does
  • The large 15%-Off offer pops out as if saying “SAVE $$$ here!”

CCS Hood Cleaning provided their own list of restaurants they wanted to market to, so check out their results…

The Results

2 new customers — a 2,284% return on investment long-term

CCS Hood Cleaning signed up to mail their postcards 3 different times to their list, but just from ONE mailing they’ve already received new business. Just mailing 1,089 postcards has generated 2 new customers, an immediate 19.2% return on their marketing investment (ROI)!

Although 2 new customers may not seem like a lot, this is a long-term ROI of 2,284% because each new customer gotten equals continued business (aka, sales!) since restaurants HAVE to get their kitchen hoods cleaned on a continual basis. Therefore, CCS will continue to see revenue generated from these 2 new customers going forward. Plus, with 2 mailings still to go in their campaign, the full results from this campaign have yet to be seen!

Interested in doing a similar campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning services!

Speak to a Marketing Consultant 1-800-628-1804