Following a relocation, North Arkansas Chiropractic wanted to spread the word about their services to prospective clients in their new area. In order to make this as painless as possible, they consulted PostcardMania’s team of marketing experts, who came up with a successful marketing plan.
For businesses, relocating means needing to find new patients in the area, which can be a big task. With their work cut out for them, North Arkansas Chiropractic chose to implement DirectMail2.0: New Patient Edition with their postcard campaign. This gives them a number of advantages in addition to their targeted direct mail piece:
• Mail tracking – so they will know exactly when their pieces hit
• Call tracking – which shows them how many people call from their postcard AND records those calls for quality control analysis
• Geo-targeted Google ads – which target the same people receiving your postcards for exponential impressions and repetition
Working with our marketing experts, North Arkansas Chiropractic chose a target audience of consumers between the ages of 24-55 with an income of $65,000 and over. Their postcard had several key elements:
• A discount for new patients (a great idea since they just moved locations)
• Images that reflect common pain points helped by chiropractic services
• The BENEFITS of their service on the back of the postcard
North Arkansas Chiropractic sent out 2,000 postcards to their mailing list twice — which is important since repetition is vital to success in marketing!
North Arkansas Chiropractic’s DirectMail2.0 campaign proved to be a smart decision! Their online ad was seen a whopping 985,396 times and resulted in 336 clicks and new visitors to their website. They also received 10 calls that were generated specifically from their postcard. North Arkansas Chiropractic may have your back, but DirectMail2.0 sure had theirs during this campaign!