Based in West Palm Beach, FL, First Choice Business Brokers helps connect business owners who want to sell with people who want to buy a business, and guides them through the process. They called PostcardMania to find an effective way to get their name out to potential clients.
After speaking out our marketing experts, First Choice decided on a direct mail campaign that would reach business owners in Palm Beach County who might be interesting in selling. The letter included: A bold headline that grabs the recipient’s interest A list of recently sold businesses, which lends credibility to the letter Benefits explain what business owners would gain from working with the brokers First Choice sent the letter to 9,100 business owners in South Florida and hoped for a bite.
$22,500 in revenue — a 543% ROI!
After sending out their letter, First Choice Business Brokers heard from 15 business owners who were interested in selling. In the end, they generated $22,500 in revenue from those leads — a 543% return on their investment! Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other business brokers and consultants!