In Murrells Inlet, South Carolina, Seaside Dermatology provides professional skin care to the surrounding area, with services ranging from acne to aging and everything in between.. To help with their marketing efforts and generate more customers, Seaside Dermatology chose PostcardMania.
When Seaside Dermatology decided it was time to book new appointments, they selected PostcardMania to guide them through the direct mail process. We assisted with the selection of their mailing list, which included 15,000 addresses from prospects residing in the surrounding areas. Since they wanted to hit every address in their area, they opted for Every Door Direct Mail (EDDM) — which means postage discounts! Saving money while making money is definitely the way to go. We created the Seaside Dermatology design as well, sticking to a clean and simple design that would be expected from a modern medical professional. The front of the card prominently features a call to action while the reverse lists services offered to allow the prospects to IMMEDIATELY understand how Seaside Dermatology can help them.
"We got over 300 new patients from our postcard mailer and still counting. From initial visits we average about $100 per patient - but that doesn't include follow up visits that haven't been seen yet."
Seaside Dermatology only mailed one time, and they received 300 new patients—that’s quite the turn out! If Seaside Dermatology continues using direct mail they will likely reap the rewards of repeated mailings which will only help further… not to mention, they are still seeing the perks from this one mailing.
Cost of Campaign: 4,682.94