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Mobility Works Case Study

Client

Mobility Works

Industry

Automotive Sales

Location

Oakland, California

Cards Mailed

5,334 over 2 months

The Situation

With locations in 12 states, Mobility Works knows how to provide mobile independence to those with physical challenges. So when it came time to find new clients to assist, Mobility Works chose PostcardMania to carry out their marketing campaign and instead of just choosing postcards, they went with DirectMail2.0. For those of you who don’t know what DirectMail2.0 is or does, it combines direct mail, mail tracking, follow-ups, & phone call tracking into one easy package to ensure the BEST possible results for your marketing campaign. Pretty impressive, huh?

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The Solution

Mobility Works has seen a number of clients over the years, but they felt it was time to acquire some new clients to assist with their wheelchair accessible vehicular needs. To find those clients, Mobility Works provided us with a list of 5,334 and mailed to these recipients throughout the months of May–June. Hint: repetitive mailings are the key to success!

The Results

From their campaign, they received 509 click backs to their website and 18 calls. Now I know 18 calls doesn’t SEEM like a lot, but with the average cost of one of these vans going for $35,000, it could potentially be VERY profitable. Even if they only closed half of these calls, that’s $315,000. WOWZA! That’s a boat load of money—or should I say a van load of money?

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