When the owners of Glenway Auto Center in Florence, KY took over an existing car repair shop, they wanted to get the word out in the community and drum up some business, so they called PostcardMania. We designed a special campaign for them based on successful auto repair promotion ideas.
Our experts, who have helped more than 73,700 small business owners with their marketing, recommended a direct mail campaign that would saturate the area surrounding the auto repair shop.
Here’s why the postcard was effective:
- Trust logos (like the Better Business Bureau) help establish credibility with prospects
- The coupon for a $19.95 oil change minimizes the risk of trying them out
- The map shows recipients how close and convenient the shop is to their home
- The bullet points on the back of the card are benefits, which tell prospects how Glenway Auto can help them
Glenway mailed 12,000 postcards to households within a 2-mile radius one time. We recommend multiple mailings for maximum return on investment, but they were pleased with their response after just one!
“57 coupons redeemed — 45 of them brand-new customers!”
From just one mailing, 57 prospects came in to Glenway Auto Center with coupons from their postcard — 45 of them brand-new customers — generating $6,912.16 in income! If those drivers were happy with the service they received, they are likely to come back again and again for their auto maintenance needs!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive repair shops!