Great American Art is a Massachusetts-based company that helps other businesses achieve their desired aesthetic through art solutions. The company’s CEO, Anne Strickland, was struggling to grow her company in a meaningful way. When she heard about PostcardMania’s Small Business Owners Growth Summit, she decided to make the trip to Florida to see what kind of marketing tips she could pick up!
Before the attending the Growth Summit, Anne had been sending out postcards sporadically — and her company grew a little, but she wanted to take it to the next level. When she learned about the importance of repetition, and after listening to Joy’s story, she decided to get serious about marketing consistently.
Here’s what made Great American Art’s postcards successful:
- The image of a beautiful office with distinctive artwork lets recipients know what is being offered
- A testimonial establishes credibility and trust in their work
- A subheadline and bullet points make the back of the card easy to read
- BENEFITS tell prospects how Great American Art can help them achieve their goals
Over the course of 12 months, we mailed out 5,000 postcards for the company every single week, targeting art dealers, architects and interior designers, and healthcare organizations who may be expanding or redesigning their facilities. They also followed Joy’s advice about their website, creating landing pages for each of their campaigns that include lead capture forms, and they beefed up their email campaign to reach 25,000 prospects every week!
“Our sales are 50% up over last year!”
After 12 months of marketing consistently, Great American Art’s sales are up 50% over last year and reached their highest sales ever! Anne says they have more reaches into their company than they can handle and are hiring!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other art and furnishings dealers!