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Bingle Veterinary Clinic Case Study

“Now that more prospects are aware of Bingle Vet, new customers will continue to trickle in as their pet’s needs arise! ”

Client

Bingle Veterinary Clinic

Industry

Animal Services

Location

Houston, TX

Cards Mailed

6,000

The Situation

Bingle Veterinary Clinic can be found in downtown Houston, Texas, a family owned and operated business for over 30 years. When it comes to taking care of your pets, they’ve got you covered. However, when it came time for Bingle Vet to give their clientele list a boost, they turned to us to create a postcard that would draw in new patients.

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The Solution

In the 30 years Bingle Vet has been in service, they have seen numerous patients, but decided it was time to expand and increase their profits. They provided us with a mailing list of 6,000 prospects with an income of $60,000 or more. The postcard design was relatively simple and incorporated actual images of their workers and the building itself, which shows prospects the people who really take care of pets every day and builds trust. By including two special offers with deadlines, they provided their prospects with a useful incentive. They split their list in two, hitting the first 3,000 and then the next just a few weeks later.

The Results

Out of those prospects, Bingle Vet brought in 8 new clients, which generated an immediate $2,777.35 in revenue — and these are just customers who had pet issues at the moment. Now that more prospects are aware of Bingle Vet, new customers will continue to trickle in as their pet’s needs arise!

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