Tag Archives: USPS
2012 USPS Summer Sale Means Postage Savings for You!
Last year, I announced the USPS’ summer QR code postage discount with a post that explained what QR codes are and why they are important. This year, they are running a similar (though, disappointingly, not as great) promotion and I … Continue reading
Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)
Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted postage rate. The savings are … Continue reading
USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?
Business owners are starting to hear more and more about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials. Since we have received a good amount of inquiries about it … Continue reading
Pros and Cons of “Every Door Direct Mail” for Small Businesses
The United States Postal Service offers a type of direct mail service to advertisers. It is called “Every Door Direct Mail” (EDDM), and, as a savvy marketer, it is something you should definitely know about. Basically, EDDM allows you to … Continue reading
Mailing 101: Service Standards
It is crucially important to understand when your mail piece will reach homes or businesses, so you can prepare. The USPS has a set of “service standards” for delivering mail, which basically just state how long it should take them … Continue reading
Mailing 101: List Maintenance
If you’ve done a lot of direct mail, you are acutely aware of how much you spend on postage. It’s generally the most costly portion of any direct mail campaign. So any measures you can take to reduce postage costs … Continue reading
Is this the End for the US Postal Service?
It’s all over the news: the United States Postal Service (USPS) is down to its last gasping breath. So that means direct mail is on the way out too, right? Wrong. Unfortunately, you can’t trust everything you hear on the … Continue reading
PostcardMania Recognized at 2011 National Postal Forum
The U.S. Postal Service recognized PostcardMania with its Creative Business Solutions Award for the company’s commitment to a successful business partnership with the Postal Service. A select group of postal customers is acknowledged and recognized for their contributions to the … Continue reading
The Skinny on EDDM USPS Program for Small Businesses
“Every Door Direct” from the USPS First off, I want to applaud the efforts of the United States Postal Service to help business owners see more success from their direct mailings. However, there is something about the program that I … Continue reading
My Trip to Meet the Post Master General
Last week I was invited to the United States Postal Service Innovation Symposium as one of 200 business owners, vendors and shipping companies. I got a rare opportunity to share some of my ideas with the Postmaster General, John Potter, … Continue reading
