Tag Archives: direct mail marketing
Does Direct Mail Work? Ask Terry Bradshaw!
We were recently featured on Today in America with Terry Bradshaw! We had a great time filming and are really happy with how the segment turned out. So, does direct mail work? Well, we built our company on direct mail … Continue reading
Mailing 101: List Maintenance
If you’ve done a lot of direct mail, you are acutely aware of how much you spend on postage. It’s generally the most costly portion of any direct mail campaign. So any measures you can take to reduce postage costs … Continue reading
Mailing 101: How to Address Direct Mail
One of the most important aspects of a direct mail marketing campaign is reaching the right person in the company or home. When you are mailing to a business, it’s not always possible to obtain a list of the correct … Continue reading
Mailing 101: Mail Tracking
Have you ever wondered when your mail was hitting mailboxes? How about if your mail was hitting mail boxes? Mail tracking puts those fears to rest. When we print the addresses on your postcards, we print a barcode along with … Continue reading
This Thursday: I Answer Your Marketing Questions — LIVE!
Every business owner struggles with marketing from time to time. And even if you don’t admit to that, nobody can refuse FREE expert marketing advice for his or her business. The time has (almost) come to get those marketing questions … Continue reading
Direct Mail Works — and I Can Prove It!
Here’s the deal: right now my marketing department is running 8% over last year in terms of new conversations (prospects they get to call in) — and last year was the best in our company’s history. “How are you doing … Continue reading
Why Direct Mail Still Works – 5 Reasons to Use It Today
I shared this article on my blog last year and after re-reading it in a new unit of time, I see these same principles still hold true today. So I decided I’d share it again in case you missed it. … Continue reading
Client Spotlight
Advanced Aesthetic Concepts Advanced Aesthetic Concepts helps physicians develop a steady cash flow line with the most innovative fat reduction and skin rejuvenation equipment on the market. Their products allow doctor’s offices to generate up to $40,000 a month in … Continue reading
Snail Mail Works? Where’s The Proof?
Email marketing is quite affordable compared to radio, TV and even direct mail — but can it stand alone? Some small business owners tried using only email marketing last year in an attempt to save money and found out the … Continue reading
Can Small Business Handle the Unemployment Dilemma?
I understand that it can be a big stretch of the mind to go from needing to make vendor bill payments to enough increased income to hire and sustain an employee. And I’m assuming we all understand that if unemployment … Continue reading
