Tag Archives: business events

Part 2: How to Increase Sales with a Customer Educational Event

Part 2: How to Increase Sales with a Customer Educational Event

Last week I talked about how you can boost your sales and customer loyalty with a customer-only promotion. This week I’m going to focus on a tactic that takes a little more planning, but is well worth the investment. I’m … Continue reading

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Getting Out of the Office: Not just for your sanity anymore…

Getting Out of the Office: Not just for your sanity anymore…

I just got back from conference in New York City called BlogWorld. I paid $2,400 for two tickets for myself and my CMO, and that’s not including the hotel, airfare, meals, etc. Needless to say, this wasn’t a small expense. But while I was there, I realized just how important it is for me, as a business owner, to get away from the office and interact with people I don’t normally communicate with. Continue reading

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