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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Archives: Social Media


Small Business Blogging: Tips for Using Holidays to Create Blog Content

Small Business Blogging: Tips for Using Holidays to Create Blog Content

Creating quality content for a business blog can be a tough task for many business owners. We want to help you get some business blog post ideas, so you can use your blog to start attracting prospects and turning them … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Understanding EdgeRank, Part 2: How to Use EdgeRank

Understanding EdgeRank, Part 2: How to Use EdgeRank

In Part 1 of this blog series, I explained what EdgeRank is and how it works. In Part 2, I will explain what it means for your social media marketing, and how you can use it to help you figure … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Social Media |

Business Blog Post Ideas: Introduce Yourself to More Sales

Business Blog Post Ideas: Introduce Yourself to More Sales

A lot of small business owners don’t use a blog, because they don’t know what they would write about. I’m here to tell you, a blog is one of your most important online marketing assets. You really can’t afford to … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Understanding EdgeRank, Part 1: What Is EdgeRank?

Understanding EdgeRank, Part 1: What Is EdgeRank?

You may have come across the term EdgeRank when reading about Facebook marketing, but didn’t really understand it. More likely, you have never even heard the term at all until now. That’s why I’m doing this two part blog series. … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Social Media |

Small Business Blogging Tips: Creating Valuable Content

Small Business Blogging Tips: Creating Valuable Content

One of the main reasons small business owners don’t use a blog to market their business is they don’t know what they should write about. However, business blogs are such a valuable marketing asset for a small business. Those who … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media | 2 Comments

Social Media Marketing Tips (video)

Social media is the Wild, Wild West of marketing. The emergence of so many social networking sites has created the opportunity for new marketing tactics. Since these tactics are fresh and innovative, there are no clear rules or traditional tactics … Continue reading

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Posted in All Posts, Marketing Videos, Social Media | 4 Comments

The Best of Maniac Marketing: 2012 Edition

The Best of Maniac Marketing: 2012 Edition

Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading

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Posted in All Posts, Branding, Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Google Marketing, Marketing Critiques, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Public Relations, Social Media, Website Reviews |

Augmented Reality Advertising: Aurasma Leads New Wave of Marketing

Augmented Reality Advertising: Aurasma Leads New Wave of Marketing

Augmented Reality — n: an artificial environment created through the combination of real-world and computer-generated data The next frontier of marketing is augmented reality advertising. This new technology allows advertisers to bridge the gap between the physical and virtual worlds. … Continue reading

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Posted in All Posts, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Social Media |

Research Using Social Media: A Great First Date

Research Using Social Media: A Great First Date

I like to compare social media for businesses to first dates. It’s a nice way of connecting with a company, getting a feel for their style and culture, and maybe even getting a special deal or two out of it. … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Online Marketing, Social Media |

Social Media Marketing Tools: 5 Popular Tools Reviewed

Social Media Marketing Tools: 5 Popular Tools Reviewed

Guest Post by Software Advice Market Analyst – Ashley Furness Recent reports reveal a troubling disconnect between what customers expect when they express concerns on social media and how companies actually respond. While 62 percent of consumers use Twitter, Facebook … Continue reading

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Posted in All Posts, Guest Bloggers, Social Media |