Archives: Public Relations

Out of the Box Marketing: Some Public Relations Inspiration for Small Businesses

Posted on April 24, 2013 by Joy Gendusa, CEO PostcardMania

Dr. Stephen Yao is an orthodontist in San Jose, California, and he is using some great “out of the box” marketing to generate buzz around his practice. Since a majority of his patients are kids and teenagers, he runs a … Continue reading →

Posted in All Posts, Business Tips, Marketing Tips, Public Relations |

The Best of Maniac Marketing: 2012 Edition

Posted on December 31, 2012 by Joy Gendusa, CEO PostcardMania

Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading →

Posted in All Posts, Branding, Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Google Marketing, Marketing Critiques, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Public Relations, Social Media, Website Reviews |

Save Your Business. Save the World.

Posted on September 11, 2012 by Joy Gendusa, CEO PostcardMania

Win-win situations are too rare in business for my liking. We want to think everyone’s happy but how often do both sides benefit from a deal/proposal/new direction? That’s why so much business training is about how to make sure you are … Continue reading →

Posted in All Posts, Marketing Tips, Online Marketing, Public Relations, Social Media | Tagged charity, chase, chase community giving, community learning center, Facebook, social media

Do-It-Yourself PR: 3 Ways to Track Industry Trends for Pitching

Posted on March 16, 2012 by Amanda Jones, PR Director

As a small business owner who likely handles his or her own public relations, there’s an important factor you should ALWAYS keep in mind when pitching to media: a stale PR pitch is like wearing last season’s fashion trend. So … Continue reading →

Posted in All Posts, Public Relations | Tagged blogs, google alerts, PR, public relations, small business PR, tracking industry trends, Twitter

Do-It-Yourself PR: How to Create your Own Media Lists

Posted on March 9, 2012 by Amanda Jones, PR Director

It can seem like quite a daunting task to find appropriate publications to feature your small business, without hiring a public relations agency to do the work for you. It can actually be simple if you know where to start. … Continue reading →

Posted in All Posts, Public Relations | Tagged google, media lists, PR, PR pitches, public relations, small business PR

CEO or Marketing Genius: Which Are You?

Posted on February 22, 2012 by Joy Gendusa, CEO PostcardMania

Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading →

Posted in All Posts, Business Tips, Content Marketing, Copy Writing, Direct Mail Marketing, Email Marketing, Marketing Tips, Marketing Videos, Online Marketing, Public Relations, Social Media | Tagged apple, business, client event, MAC, marketing, seminar, steve jobs

The Art of Getting Attention: Must-Read Public Relations Article

Posted on August 24, 2011 by Joy Gendusa, CEO PostcardMania

In order to grow, every business needs to get the attention of more and more prospects. Obviously, marketing is a huge part of that. But we talk about marketing all the time. Let’s take a few minutes to delve into … Continue reading →

Posted in All Posts, Marketing Tips, Public Relations | Tagged public relations