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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Archives: Mobile Marketing


The Best of Maniac Marketing: 2012 Edition

The Best of Maniac Marketing: 2012 Edition

Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading

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Posted in All Posts, Branding, Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Google Marketing, Marketing Critiques, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Public Relations, Social Media, Website Reviews |

Augmented Reality Advertising: Aurasma Leads New Wave of Marketing

Augmented Reality Advertising: Aurasma Leads New Wave of Marketing

Augmented Reality — n: an artificial environment created through the combination of real-world and computer-generated data The next frontier of marketing is augmented reality advertising. This new technology allows advertisers to bridge the gap between the physical and virtual worlds. … Continue reading

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Posted in All Posts, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Social Media |

Augmented Reality Marketing with Aurasma

Augmented Reality Marketing with Aurasma

Augmented Reality — n: an artificial environment created through the combination of real-world and computer-generated data. Augmented Reality Advertisements are an exciting new frontier for the marketing world. Apps like Aurasma are bridging the gap between the physical and virtual … Continue reading

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Posted in All Posts, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing | 1 Comment

Advertising Doesn’t Work Like You Think It Does

Advertising Doesn’t Work Like You Think It Does

There are two kinds of marketing: Outbound and Inbound. Outbound is what you think of as traditional advertising, like direct mail, TV, newspaper, etc. This is you pushing information out to prospects trying to get them to buy from you. … Continue reading

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Posted in All Posts, Content Marketing, Direct Mail Marketing, Email Marketing, Marketing Tips, Mobile Marketing, Online Marketing | 4 Comments

To Text or Not To Text?

To Text or Not To Text?

At this point, many of us have probably experienced some sort of mobile marketing. This is when you get text messages from businesses. If you haven’t, you can imagine it – it’s a lot like when email marketing first started; … Continue reading

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Posted in All Posts, Marketing Tips, Mobile Marketing | Tagged , , , , , ,

Marketing Buzz Word “QR Code” – What Is It? How does it help you save 3% on Postage?

There’s a potential revolution brewing in the direct mail industry — and it’s called QR codes. If you aren’t familiar with QR codes, they are square, two-dimensional barcodes you can scan with your Smartphone. Once scanned, you are directed to … Continue reading

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Posted in All Posts, Marketing Tips, Mobile Marketing, Online Marketing | Tagged , ,

Get the 411 About PostcardMania with Our New iPhone App!

As a business owner, you always look for ways to reach new and current customers. Well, have you ever considered a smart phone app? According to the Pew Internet Project, in 2010 24% of Americans actively used apps on their … Continue reading

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Posted in All Posts, Mobile Marketing, Social Media | Tagged , , , , , 2 Comments