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Archives: Marketing Videos
Establishing Trust and Rapport in the Marketing Process
Establishing trust and rapport with your prospects is a critical part of the marketing process. You aren’t going to hire a landscaping company that you don’t feel has proven they can be trusted with the appearance of your office or … Continue reading
Effective Direct Mail Design: The 10 Elements of a Successful Postcard (video)
Effective direct mail design is the key to your postcard marketing. You can have perfectly targeted demographics and well-timed campaigns, but if your card looks terrible it gets thrown out without a second glance. It all starts with the postcard, … Continue reading
Response Rate vs. ROI in Direct Mail Marketing (video)
What is a good response rate? How can I maximize ROI? Before investing in marketing, many business owners struggle with these questions. I know, because I hear these questions constantly from our clients. There are no clean-cut answers to these … Continue reading
The Importance of Follow-Up (video)
The importance of follow-up to your marketing program cannot be overstated. A deficiency in this area can really be a gaping hole in the bottom of your marketing battleship. There are three important aspects of follow-up, and they don’t get … Continue reading
The Difference between Marketing and Advertising: What is Marketing? (video)
Many business owners ponder this question, but never ask it because they feel like they are supposed to know already. What is the difference between marketing and advertising? But the truth is that there is a common misconception out there … Continue reading
The Best of Maniac Marketing: 2012 Edition
Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading
How to Unite Branding and Marketing For Small Businesses (Video)
Branding and Marketing can sometimes be intertwined and confusing. PostcardMania CEO, Joy Gendusa, recently sat down with branding expert David Brier. Let’s look at some questions about branding and what it can tell you about your marketing. 1. So what … Continue reading
Brand Culture: What It Is and How to Develop It (Video)
A brand culture isn’t fully revealed for customers in the initial phases of purchasing from you. Rather, it takes time and multiple contact points for a complete brand image to develop in the mind of your prospects and customers. I … Continue reading
Consistency in Branding: The Art of Differentiation (Video)
Brand consistency is the most important thing you can do to truly differentiate yourself from your competition. If your marketing message does not match up with the quality of your marketing efforts, then your customers will not see integrity in … Continue reading
Augmented Reality Advertising: Aurasma Leads New Wave of Marketing
Augmented Reality — n: an artificial environment created through the combination of real-world and computer-generated data The next frontier of marketing is augmented reality advertising. This new technology allows advertisers to bridge the gap between the physical and virtual worlds. … Continue reading