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Archives: Marketing Videos
Developing a Marketing Budget the Proven Way (video)
When developing a marketing budget, the two main questions you need to ask yourself are: How much do I want to make, and how much marketing will it take to reach that goal? Once you know the answers to these … Continue reading
Direct Mail Marketing FAQ: What Response Rate Can I Expect? (video)
While the heart of this question is good, unfortunately it is a little misguided. The reason is that response rate is not really what you should use to measure the success of your direct mail postcard campaign (or any marketing … Continue reading
Direct Mail Marketing FAQ: How can I guarantee results? (video)
The fact of the matter is that we all want to eliminate risk from our marketing. Wouldn’t it be great if there was a marketing platform with literally ZERO risk? Of course! Unfortunately, that’s just not the case. There is … Continue reading
Social Media Marketing Tips (video)
Social media is the Wild, Wild West of marketing. The emergence of so many social networking sites has created the opportunity for new marketing tactics. Since these tactics are fresh and innovative, there are no clear rules or traditional tactics … Continue reading
Website Design Tips for Small Business Owners (video)
I want to give a few website design tips for small business owners. A great website is so critical to the success of a small business in these days of ever-evolving technology. After looking into the other aspects of our … Continue reading
How to Use Public Relations to Grow Your Business (video)
Public relations is mysterious to many business owners. Truth be told, many of us, especially when we are starting out, fail to see that there is anything newsworthy happening at our business. We’ve got our noses to the grindstone! But … Continue reading
Direct Mail Marketing FAQ: Why Do I Need to Do Repeat Mailings? (video)
This is definitely one of the direct mail questions we get the most at PostcardMania. Business owners want to know why they need to spend money sending out the same card design over and over. I understand the impulse to … Continue reading
Direct Mail Marketing FAQ: Whom Should I Mail To? (video)
When a prospect or customer approaches us with a desire to fix their marketing or improve upon their success, this is the question we delve into first. The reason is that there is no other aspect of marketing that can … Continue reading
Website Design Tips for Small Business Owners (video)
I want to give a few website design tips for small business owners. A great website is so critical to the success of a small business in these days of ever-evolving technology. After looking into the other aspects of our … Continue reading
Why Postcards? Choosing Letters or Postcards for Direct Mail Marketing (video)
Why are postcards the best option for direct mail marketing? There is a simple difference between a postcard and a letter… The difference is you don’t have to open a postcard. The message is right there on the front, so … Continue reading