It is crucially important to understand when your mail piece will reach homes or businesses, so you can prepare. The USPS has a set of “service standards” for delivering mail, which basically just state how long it should take them … Continue reading
If you’ve done a lot of direct mail, you are acutely aware of how much you spend on postage. It’s generally the most costly portion of any direct mail campaign. So any measures you can take to reduce postage costs … Continue reading
One of the most important aspects of a direct mail marketing campaign is reaching the right person in the company or home. When you are mailing to a business, it’s not always possible to obtain a list of the correct … Continue reading
Have you ever wondered when your mail was hitting mailboxes? How about if your mail was hitting mail boxes? Mail tracking puts those fears to rest. When we print the addresses on your postcards, we print a barcode along with … Continue reading
If your business would benefit from targeting every household in a specific area, a saturation mailing may be just the ticket for you. You may have heard the mailing lists for these mailings referred to as “carrier routes” or “resident/occupant” … Continue reading
If you have ever provided your own mailing list for a postcard (or any) mailing, you may have noticed that you ended up mailing fewer cards than you expected. But why is that? Well, there are several situations that may … Continue reading
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“Every Door Direct” from the USPS First off, I want to applaud the efforts of the United States Postal Service to help business owners see more success from their direct mailings. However, there is something about the program that I … Continue reading