Get blog updates by email.
Get my marketing e-newsletter.
Let's get social!
If it's free, you must take it.
Everybody knows that.
Joy Gendusa
Ask Joy
Branding
Business Tips
Case Studies
Content Marketing
Copy Writing
Direct Mail Marketing
Email Marketing
Google Marketing
Guest Bloggers
Joy Recommends
Mailing Melissa
Maniac Dispatch: Industry News
Marketing Critiques
Marketing Tips
Marketing Videos
Mobile Marketing
Online Marketing
Google Marketing
PostcardMania
Public Relations
Social Media
Website Reviews
Archives: Mailing Melissa
Mailing 101: Service Standards
It is crucially important to understand when your mail piece will reach homes or businesses, so you can prepare. The USPS has a set of “service standards” for delivering mail, which basically just state how long it should take them … Continue reading
Mailing 101: List Maintenance
If you’ve done a lot of direct mail, you are acutely aware of how much you spend on postage. It’s generally the most costly portion of any direct mail campaign. So any measures you can take to reduce postage costs … Continue reading
Mailing 101: How to Address Direct Mail
One of the most important aspects of a direct mail marketing campaign is reaching the right person in the company or home. When you are mailing to a business, it’s not always possible to obtain a list of the correct … Continue reading
Mailing 101: Mail Tracking
Have you ever wondered when your mail was hitting mailboxes? How about if your mail was hitting mail boxes? Mail tracking puts those fears to rest. When we print the addresses on your postcards, we print a barcode along with … Continue reading
Mailing 101: Business Reply Cards
The easier it is for prospects to respond to your mailing, the more likely they will do it. Business Reply Cards (BRC’s) make it super easy to respond — making them an excellent choice for many businesses. The Post Office … Continue reading
Mailing 101: The Benefits of Saturation Mailings
If your business would benefit from targeting every household in a specific area, a saturation mailing may be just the ticket for you. You may have heard the mailing lists for these mailings referred to as “carrier routes” or “resident/occupant” … Continue reading
Mailing 101: How to Deal with Address Errors
If you have ever provided your own mailing list for a postcard (or any) mailing, you may have noticed that you ended up mailing fewer cards than you expected. But why is that? Well, there are several situations that may … Continue reading
Quiz: How Well Do You Know Mailing Services?
Think you know everything about mailing lists and mailing services? Put your knowledge to the test and play through this quick 10 question quiz for your chance to win up to 25% off mailing services! CLICK HERE TO PLAY!
The Skinny on EDDM USPS Program for Small Businesses
“Every Door Direct” from the USPS First off, I want to applaud the efforts of the United States Postal Service to help business owners see more success from their direct mailings. However, there is something about the program that I … Continue reading
A Lousy Mailing List Will Ruin Your Campaign
3 Fail-Proof Ways to Getting a Good List A good mailing list is essential to any marketing campaign. If the wrong person is reading your ad, you just wasted your time and money. For example, if you send a postcard … Continue reading