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Archives: Guest Bloggers
Incorporating Offline Marketing Into Your Online Business
Guest Post: by Vincent Clarke Offline marketing is making a comeback, and it’s coming back hard. With Google and Yahoo constantly updating their ranking algorithms, it only makes sense that more and more online businesses are growing wary of being … Continue reading
How to Attract More Business by Using Lead Generation Advertising
Guest post by: Dan Kennedy The job of lead generation advertising is to do what it sounds like: produce leads. It is not used to sell your product or service. It not used to tell your potential customers all about … Continue reading
5 Steps to Getting Your Direct Mail Noticed
Guest post by: Dan Kennedy Are you looking for more ways to get your mail noticed? Then don’t simply go with the same old, same old when it comes to your postcards and letters. Go out on a limb – … Continue reading
3 Steps to Increase Open Rates and Boost Email Marketing Results
Guest post by: Ashley Verrill, Software Advice Recently, my company (SoftwareAdvice.com) concluded a research project that pinned email marketing as the most popular demand generation channel among professionals. Our survey showed 98 percent of the marketers using the channel, and … Continue reading
One Piece Does Not a Mailing Campaign Make
Guest Post By: Dan Kennedy Most small businesses who try direct mail send out one piece of mail and then sit back and wait for the phone to ring. More often than not they are disappointed in the results and … Continue reading
WD-40 and the Dirty Little Secret of Overnight Success
Do you know why WD-40 is called “WD-40?” It stands for “Water Displacement–40th Attempt.” “Who cares?” I hear you wondering. Well, the formula that accounted for over $300 million in sales last year was successfully created only after 39 failed … Continue reading
Rat-Pack Approach to Marketing
Guest Post By: Dan Kennedy Back in the 1960s, there wasn’t a hotter ticket in Vegas than getting a chance to see the famous “Rat Pack” in action – Frank Sinatra, Sammy Davis Jr., Peter Lawford, Joey Bishop, and Dean … Continue reading
The 3 Little Letters That Will Transform Your Business
Guest Post By: Dan Kennedy Time for some truly powerful alphabet soup… Here are the three letters that can literally enable you to blow any and all competition away: USP So, you’re asking… What’s a USP? It stands for Unique … Continue reading
Social Media Marketing Tools: 5 Popular Tools Reviewed
Guest Post by Software Advice Market Analyst – Ashley Furness Recent reports reveal a troubling disconnect between what customers expect when they express concerns on social media and how companies actually respond. While 62 percent of consumers use Twitter, Facebook … Continue reading
The Productive Effects of Appreciation in the Workplace
There is a lot to be said about appreciation. As we near the holidays and (hopefully) start feeling our hearts open a little more and welcome that warm and fuzzy feeling, I believe it’s an appropriate time to breach … Continue reading