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Archives: Email Marketing
Expert Email Marketing: An Interview with Joseph Putnam (Part 2)
Even though email marketing has been around for a while now, there are still a lot of myths and misconceptions that surround this marketing channel. I was lucky enough to get a sit-down with email marketing expert Joseph Putnam, Owner … Continue reading
Expert Email Marketing: An Interview with Joseph Putnam (Part 1)
Even though email marketing has been around for a while now, there are still a lot of myths and misconceptions that surround this marketing channel. I was lucky enough to get a sit-down with email marketing expert Joseph Putnam, Owner … Continue reading
The Secret to Maximum ROI…
Two business owners set up at a trade show next to each other. They both have invested $3,000 in the event and have amazing displays to show for it. They both do an equally excellent job pitching their services, but … Continue reading
The Best of Maniac Marketing: 2012 Edition
Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading
Email Address Collection: Learn from Anthropologie
As we’ve discussed in previous posts, email is best used for follow-up with prospects and customers, rather than for lead generation. Here’s a great example of a company who is using creative email address collection strategies. Anthropologie is “a destination … Continue reading
Advertising Doesn’t Work Like You Think It Does
There are two kinds of marketing: Outbound and Inbound. Outbound is what you think of as traditional advertising, like direct mail, TV, newspaper, etc. This is you pushing information out to prospects trying to get them to buy from you. … Continue reading
Quick Tips: Keep One Eye on the Sky
I got this great marketing email the other day, and it reminded me of a good marketing tip that I want to share with you. One of the best things you can do as a marketer is always be on … Continue reading
3-Minute Email Newsletter Assessment
I think it’s good for us to be a tad introspective every now and again. So today, let’s take a few minutes to honestly assess our email newsletters and see if we’re really doing what we need to be doing. … Continue reading
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
CEO or Marketing Genius: Which Are You?
Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading