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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Archives: Content Marketing


Small Business Blogging: Tips for Using Holidays to Create Blog Content

Small Business Blogging: Tips for Using Holidays to Create Blog Content

Creating quality content for a business blog can be a tough task for many business owners. We want to help you get some business blog post ideas, so you can use your blog to start attracting prospects and turning them … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Business Blog Post Ideas: Introduce Yourself to More Sales

Business Blog Post Ideas: Introduce Yourself to More Sales

A lot of small business owners don’t use a blog, because they don’t know what they would write about. I’m here to tell you, a blog is one of your most important online marketing assets. You really can’t afford to … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Expert Email Marketing: An Interview with Joseph Putnam (Part 2)

Expert Email Marketing: An Interview with Joseph Putnam (Part 2)

Even though email marketing has been around for a while now, there are still a lot of myths and misconceptions that surround this marketing channel. I was lucky enough to get a sit-down with email marketing expert Joseph Putnam, Owner … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Email Marketing, Marketing Tips |

Small Business Blogging Tips: Creating Valuable Content

Small Business Blogging Tips: Creating Valuable Content

One of the main reasons small business owners don’t use a blog to market their business is they don’t know what they should write about. However, business blogs are such a valuable marketing asset for a small business. Those who … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media | 2 Comments

Content Headaches Part III: Finding a Copywriter

Content Headaches Part III: Finding a Copywriter

We are finishing up a three part series where I am addressing one of the absolute biggest frustrations for the fellow business owners I talk to: CONTENT CREATION. Two weeks ago week I wrote about WHAT you should write about. … Continue reading

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Posted in All Posts, Content Marketing | 4 Comments

Content Headaches Part II: When should I write?

Content Headaches Part II: When should I write?

We are smack-dab in the middle of a three part series where I am addressing one of the absolute biggest frustrations for the fellow business owners I talk to: CONTENT CREATION. Last week I wrote about WHAT you should write … Continue reading

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Posted in All Posts, Business Tips, Content Marketing | 1 Comment

Content Headaches Part I: What should I write???

Content Headaches Part I:  What should I write???

Last week I wrote about why new technology causes anxiety for business owners. But I also explained why the biggest issue facing us is NOT the new technology itself, but actually the quality content that needs to be created to … Continue reading

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Posted in All Posts, Content Marketing | 6 Comments

New Marketing Technology Make You Cringe? Join the Club…

New Marketing Technology Make You Cringe? Join the Club…

Every day there seems to be a new marketing “must.” And the ones that really make most CEOs cringe are always related to new technology… “How am I going to implement this?” “Why should I bother? It will be outdated … Continue reading

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Posted in All Posts, Content Marketing, Marketing Tips |

The Best of Maniac Marketing: 2012 Edition

The Best of Maniac Marketing: 2012 Edition

Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading

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Posted in All Posts, Branding, Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Google Marketing, Marketing Critiques, Marketing Tips, Marketing Videos, Mobile Marketing, Online Marketing, Public Relations, Social Media, Website Reviews |

Advertising Doesn’t Work Like You Think It Does

Advertising Doesn’t Work Like You Think It Does

There are two kinds of marketing: Outbound and Inbound. Outbound is what you think of as traditional advertising, like direct mail, TV, newspaper, etc. This is you pushing information out to prospects trying to get them to buy from you. … Continue reading

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Posted in All Posts, Content Marketing, Direct Mail Marketing, Email Marketing, Marketing Tips, Mobile Marketing, Online Marketing | 4 Comments