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Archives: Case Studies
Marketing Case Study: Bed, Bath & Beyond
In 2001, Bed, Bath & Beyond was slugging it out with Linens N Things for consumer business. It was a fair fight, on equal footing. But by 2009, Linens went out of business and Bed Bath & Beyond was growing, … Continue reading
Why You Should Use Marketing
In 2006, the State of Colorado quadrupled its Tourism Department’s marketing budget, and saw the state’s profits from tourism reach record highs, which now continue year after year. This came after a decade of operating with a much smaller (occasionally … Continue reading
Case Study: Yale Appliance & Lighting
I got to interview one of my customers, Steve Sheinkopf, who runs a fantastic retail appliance & lighting shop based out of Boston. Here’s his success… If you’re unable to view the embedded video above Click Here.
Case Study: Parmer Oaks Dental Care
I have another great success story for you this week! Parmer Oaks Dental Care has been a PostcardMania customer since 2006, with consistent postcard marketing success. Recently the practice printed 12,000 jumbo postcards featuring a “welcome to the neighborhood” letter, … Continue reading