Get blog updates by email.
Get my marketing e-newsletter.
Let's get social!
If it's free, you must take it.
Everybody knows that.
Joy Gendusa
Ask Joy
Branding
Business Tips
Case Studies
Content Marketing
Copy Writing
Direct Mail Marketing
Email Marketing
Google Marketing
Guest Bloggers
Joy Recommends
Mailing Melissa
Maniac Dispatch: Industry News
Marketing Critiques
Marketing Tips
Marketing Videos
Mobile Marketing
Online Marketing
Google Marketing
PostcardMania
Public Relations
Social Media
Website Reviews
Archives: Business Tips
Building Customer Loyalty: Celebrate Dedication this Memorial Day
On Memorial Day, we celebrate the dedication of the citizens who have given their lives in the service of our country. The loyal commitment of these men and women preserves our freedom and provides us with opportunities many around the … Continue reading
The Secret to Maximum ROI…
Two business owners set up at a trade show next to each other. They both have invested $3,000 in the event and have amazing displays to show for it. They both do an equally excellent job pitching their services, but … Continue reading
Out of the Box Marketing: Some Public Relations Inspiration for Small Businesses
Dr. Stephen Yao is an orthodontist in San Jose, California, and he is using some great “out of the box” marketing to generate buzz around his practice. Since a majority of his patients are kids and teenagers, he runs a … Continue reading
Content Headaches Part II: When should I write?
We are smack-dab in the middle of a three part series where I am addressing one of the absolute biggest frustrations for the fellow business owners I talk to: CONTENT CREATION. Last week I wrote about WHAT you should write … Continue reading
How to Brand a Company Name
We’ve all seen those cool company names that just stick in your head as soon as you see them. Google. Band-Aid. Starbucks. Amazon. 95% of you know exactly who those companies are, because they created a memorable brand in their … Continue reading
How to Attract More Business by Using Lead Generation Advertising
Guest post by: Dan Kennedy The job of lead generation advertising is to do what it sounds like: produce leads. It is not used to sell your product or service. It not used to tell your potential customers all about … Continue reading
Increase Event Attendance By Using a Marketing Funnel System
A marketing funnel system is a proven way to nurture a lead until it moves from “interested” to “sold”. Basically, a funnel system is a customized marketing plan that is tailored to achieve a specific goal. In this case, the … Continue reading
Freshen Up Your Postcard Marketing (Part 3 of 3): Affordable Upgrade Options
In the first two posts of this series on how to freshen up your postcard marketing and get a better response, I talked about the importance of landing pages and a professionally designed logo. Step 3 is affordable postcard upgrade … Continue reading
Freshen Up Your Postcard Marketing (Part 2 of 3): Improve Your Logo
In the first part of this series, I talked about the benefits of adding a dedicated landing page for your postcards. This week I wanted to talk about step 2: creating an engaging and memorable logo. There are four main … Continue reading
Product Sampling Could Boost Your Marketing Results
One of the most important elements of a marketing postcard is the offer. People want to feel like they are getting a great deal when they buy from you. I was reminded of this principle, when a friend told me … Continue reading