Get blog updates by email.
Get my marketing e-newsletter.
Let's get social!
If it's free, you must take it.
Everybody knows that.
Joy Gendusa
Ask Joy
Branding
Business Tips
Case Studies
Content Marketing
Copy Writing
Direct Mail Marketing
Email Marketing
Google Marketing
Guest Bloggers
Joy Recommends
Mailing Melissa
Maniac Dispatch: Industry News
Marketing Critiques
Marketing Tips
Marketing Videos
Mobile Marketing
Online Marketing
Google Marketing
PostcardMania
Public Relations
Social Media
Website Reviews
Archives: Ask Joy
Ask Joy: What’s In A Headline?
Dear Joy, There’s a good old saying that the headline of an ad is an “ad for the ad”. In other words, no matter how good your ad copy is, without a good headline everything is meaningless. For some of … Continue reading
Ask Joy: Direct Mail vs. Online
In your opinion what do you think works better direct marketing via snail mail or internet marketing thru email and email blasts? Which one and why? – David ———————————————————————————- Dear David, In my opinion and experience you can’t go with … Continue reading
This Thursday: I Answer Your Marketing Questions — LIVE!
Every business owner struggles with marketing from time to time. And even if you don’t admit to that, nobody can refuse FREE expert marketing advice for his or her business. The time has (almost) come to get those marketing questions … Continue reading
Ask Joy: Don’t Have a Business Plan?
Hi Joy, I’m very new in the real estate industry and we just put up a new company which I thought would better to be an owner than just a worker but that’s where it all ends for me cause … Continue reading
Ask Joy: Please Critique My Postcard!
Joy, I’ve really been learning a lot by viewing your postcard critiques. The attached postcard just hit mailboxes yesterday. A few have already come in and I’m anxious to see how well the campaign will work. The campaign is designed … Continue reading
Ask Joy: Joint Mailing Campaign
Dear Joy, Thank you for your e mail and your story. I am a tax preparer and mortgage loan officer. I work closely with a real estate agent who is my best friend. What could you recommend as far as … Continue reading
Ask Joy: Gaining Email Lists
Joy I have a medical spa. I have a database of 2500 emails and market to them weekly (having a mailing data base of 5500) Most current customers are on the 2500 list. I went back and started inputting emails … Continue reading
Ask Joy: Integrateing Postcard Marketing
Joy, I am in the Real Estate Investment world now, but came from the dot com – tech markets as National Sales Manager for leading companies and start-up’s… If postcards really work, why is your marketing focused on using e-mail and … Continue reading
Ask Joy: “Groupons”
Joy, I am sure you have heard of groupon. This is basically “rape” when it comes to getting a product out because they take so much of the profit…50%. Here in my city there are now people doing local “groupon … Continue reading
Ask Joy: Little to No Marketing Budget Solution
Joy, I have been recieving your E-mails for a while now and have not responded. My business is in a downward spiral and coming out of pocket for failed marketing would be fatal.I have a mailing list that hasn’t been … Continue reading