Pediatric Dental Website Design Analysis — Logandale, NV 89021

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania) and my next analysis comes from the pediatric dental industry. The business, Valley Pediatric Dental, is located in Logandale, NV.

See the site in action: www.valleypediatricdental.com

Design:

The visual design is bright and bubbly, which is great for a pediatric dental practice. There is a great banner image of a young boy with a big smile. The colors are vibrant, contrasting blue and red against a white background. This is an engaging color palette and keeps the attention of site visitors. I also love their logo, which is a young child swinging on a swing that’s hanging from a tree branch. It’s featured with their practice’s name right at the top to establish brand awareness.

Marketing:

Here are three great marketing tactics present in this site…

1) Appointment Form – Your website exists to help you generate leads for your practice so you can bring in more customers. To do that, you’ve got to have a contact form on every page and this practice does that.

2) Resources Page – This works similarly to a blog from a marketing standpoint. It shows their practice as being patient-centric. They offer a bunch of information to their visitors freely to help them with their child’s dental care needs. This builds trust and credibility with their prospective patients.

3) Meet Dr. Hughes Page – Whenever you’re talking about the healthcare industry, building trust is SO crucial. Having a dedicated page to show Dr. Hughes’s credentials and allowing prospective patients to connect with him personally by seeing a picture helps site visitors feel more comfortable with making an appointment for their child.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “pediatric dental” and “pediatric dentistry.” Those keywords attract high quality prospects for their practice, which gives them a free way to generate quality leads.

Copywriting:

The copy on this site has a light, positive tone and shows prospective patients they care about the wellbeing of their little patients. The warmth visitors sense from the copy makes them connect with the practice and want to choose them for their child’s dental care.

Programming:

You never want to be able to SEE programming happening. That means it’s not working properly. This site’s programming was discreet and effective, which means it gets high marks from me!

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Joy