Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Hobby Education Website Design Analysis — Janesville, WI 53545

Updated on July 15, 2021 by Joy Gendusa

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As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania) and my next analysis comes from the education industry. The business, Quilt Central Academy, is based out of Janesville, WI.

See the site in action: www.quiltingmachines.com

Design:

This is a very fun design! That’s definitely what they’re going for though. They want to show prospective students how much fun quilting can be and their visual design choices match that enthusiasm. They include a lot of pictures to engage new site visitors and have a great logo, which really grabs the attention of their prospects.

Marketing:

Look at these 3 great marketing tactics…

1) Textured Background – The top of the website has a textured background, which adds an engaging visual element to the site. It’s made to look like a quilt and that reinforces what the academy offers and sets a fun ambiance for the site.

2) Lots of Pictures – Pictures are a great way to connect with your site visitors. They show them what they’ll experience in the quilting class and the kinds of designs they can create!

3) Contact Us Button on the Homepage – You need contact opportunities to generate leads from your website. This site has a big, bright button on the homepage to encourage visitors to contact the academy via email.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “longarm quilting.” This is the particular style of quilting that the academy teaches at their retreats, so that phrase attracts people who are already interested in longarm quilting.

Copywriting:

The marketing copy for this site is enthusiastic and upbeat. It communicates the passion the academy has for quilting, which is attractive to quilting hobbyists or maybe aspiring quilters who want to learn the skills of quilting. The energy and professionalism communicated through the copy makes the academy appear credible and attractive for their quality prospects.

Programming:

The programming on this site was discreet and effective. What more can you ask for? A+!

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Joy