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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


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How Ellen Bennett Got Rich off APRONS

introEvery once in a while, I come across a super inspirational entrepreneur and think to myself, “I have to get their story and share it with my readers!”

And then I don’t. I get busy running my company and the thought just lingers.

Well, surprise!!! I finally did it! I went to LA, brought my son (who creates all the videos for, and we went to meet, film and interview Ellen Bennett, founder of Hedley & Bennett. She is an amazing young entrepreneur, and she just quit her day job 4 months ago!



Okay… I’ll back up. Ellen created a phenomenon in the apron world. Yep, aprons have a “world.” While working as a line cook at Providence in Los Angeles, Ellen decided professional aprons needed to be more stylish and comfortable. Thus Hedley & Bennett was born! And now their ampersand logo is a status symbol in the restaurant world…

hedley & bennett

I met Ellen in February 2013 at a marketing convention (on a cruise ship!) where I had been invited to speak. It was an international event, and while she was still soaking up all the info for herself, she was also working as a translator for the Spanish speaking attendees! Already impressive, right? We chatted and I just fell in love with her enthusiasm, youth, elegance and fun spirit. That was a year ago, when her business was only 6 months old. Today she has 8 staff and is raking in orders and fame, too.

Of course, I had to order a pair of these babies for our in-house chef and barista!

Of course, I had to order a pair of these babies for our in-house chef and barista!

She does NOT apply standard marketing at all. Its so interesting how she does it! You can watch the interview here. Go Ellen!!!

If you’re in the restaurant industry, do yourself a favor and visit! If you are all pumped up to talk marketing, call your consultant at 1-800-628-1804. ☺

What do YOU think about Ellen’s marketing ideas? Let’s talk!



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This entry was posted in All Posts, Marketing Tips, Marketing Videos. Bookmark the permalink.

12 Responses to How Ellen Bennett Got Rich off APRONS

  1. petrina says:

    This is a great article, I love Ellen’s enthusiasm! I already feel like I can do something too! It’s inspiring!

  2. cathy says:

    I enjoyed this interview. She is a living example of the fact that YES, you truly can dream, establish a vision and achieve exactly what you envisioned and then some. But….you have to put action behind the dream. Great interview.

  3. DAWN ALFONSO says:


  4. Bert Bolton says:

    “We are our greatest stops.” Her enthusiasm is contagious, as there is truly no end of opportunity in our country to succeed and follow your dreams. There may be bumps along the way, but one can do amazing things if they just “get out there”. Thanks for sharing this inspiring clip Joy.

  5. Kim Bushart says:

    She is awesome- just like you, Joy! I don’t read many emails, but I always read what you have to say.

  6. John Young says:

    Who would have thought….apron’s ? But this is about more than making the mundane into something big and fun, it’s about, “I can do it”….just get after it!

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