Dr. Martin Luther King Jr. was not a marketing guru. He was a transformational person whose leadership helped guide America out of one of its darkest periods.
Yet as we so often find with great people, the lessons MLK Jr. left behind have the ability to inspire us on so many levels – and marketing is one of them!
So let’s look at 3 marketing lessons we can take from the teachings of the man we celebrate this time every year…
1) Take the First Step
“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”
The hardest part of any project is the first step. With marketing, there can be added fear about the complexity of the task, the cost of the materials, and the ultimate success of the campaign.
Don’t get overwhelmed thinking too far down the line. Simply take the first step . That may mean actually speaking with a professional and discovering what you CAN do within your budget.
2) Keep Moving Forward
“If you can’t fly then run; if you can’t run then walk; if you can’t walk then crawl; but whatever you do you have to keep moving forward.”
Once you’ve taken the first step to get your marketing off the ground (or fix a problem with it), of course there will be more steps that follow. If you can’t see an easy way to make a LOT of progess, it is easy to get discouraged and quit.
DON’T quit. I just met a business owner that has been implementing a complex email drip campaign from scratch and it’s been seven months of hell (3 steps forward and 2 steps back) for him. Just keep plugging along, at whatever pace you are capable of at the moment. Maybe you can’t invest $1,000,000 in marketing, but you can invest something. And that something will grow. And THAT something will grow. Etc.
Progress is progress. No matter how small.
3) Work with Passion!
“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”
Take pride in what you do. (And if you can’t, maybe it is time to find something else to do!) You passion for your work, your products, and your industry will bleed over into your marketing. That passion will create trust and affinity with your prospects – and increase your results. People love to do business with people who are passionate about their work; what ever that happens to be.
So go ahead and take that first step TODAY. Call my marketing consultants at 1-800-628-1804 for a free consultation.
What is your favorite MLK Jr. quote?