Speech Therapist Website Design Analysis — Fort Worth, TX

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the speech therapy industry. The business, Bilingual Speech Therapy Tools, is located in Ft. Worth, TX.

See the site in action: www.bilingualspeechtools.com

Design:

The website uses bright colors to present a fun and exciting visual design. Therapy of any kind can be tense and daunting. This company uses visual design elements to create a vibrant and positive atmosphere. This makes visitors feel more comfortable with their approach. That means they will give more credibility to their speech therapy products, and yield better lead generation results and more sales.

Marketing:

Here are some great marketing strategies I spotted on this website…

1) Featuring Mission Statement on the Homepage — Buying materials to use in a child’s therapy takes a lot of trust. It’s important to connect with website visitors emotionally to build trust in the materials your company offers. Letting visitors in on your company’s internal mission is a great way to do this.

2) Phone Number and Social Media Links — Lead generation increases with the more opportunities you offer to prospects. Featuring your phone number and social media links in a prominent location at the top of their webpages gives website visitors several chances to connect with you.

3) Great Banner Image — Smiling kids can sell just about anything, can’t they? Especially for kid’s speech therapy materials, you need to show what results your products can give. Parents buy these products to help their kids engage and communicate with those around them. This picture shows kids smiling and fully engaging the camera. That shows them the potential of these therapy products.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “language disorders speech therapy materials for ASD”, which draws parents of children who have ASD (Autism Spectrum Disorder) to view their site when they are looking for therapy materials. This is the group of people that their products can help most, so their SEO is targeted well.

Copywriting:

This site is very copy heavy. Most of the copy is in the form of product descriptions. Each one addresses what issues the product works to correct, as well as everything that’s included with the product. That’s the most important information that prospects need. Above that, not a lot of additional copy is needed. Their mission statement and contact us page are both well written with a warm tone that will motivate visitors to connect with the company if they have any questions or concerns.

Programming:

Programming just needs to avoid becoming a distraction to have marketing value. Fancy programming is cool, but as long as your site’s navigation and design elements are programmed correctly, and there are no glitches on the site, you’re good to go. This site looked great and worked perfectly.

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Shannon