Last week, I introduced you to the basics of Google AdWords (the way you advertise using Google). If you missed it, make sure you go back and read it. It defines terms you really need to know to get the most from this article, and your marketing is general!
This series is specifically written to break Google’s marketing options down into easy-to-digest bites.
This week, I am going to explain a must-have tool that is actually outside the domain of AdWords. It is called Google Analytics, and it is the easiest way to get the data you need on your website…
So, assuming you read the first part of this series, you now know what AdWords can do for you and your business. There are metrics for tracking the success of your AdWords campaigns right in your account, but what about your actual website? How can you optimize your webpages? Enter Google Analytics.
What is the Google Analytics?
Google Analytics is a product that allows you to track the performance of your website through a variety of customizable metrics.
What can Analytics do for me?
Analytics can help you identify problem areas in your website – areas that may be confusing or uninteresting to prospects. With the metrics in Analytics, you can learn how many people are visiting each page, how long they stay on the page, whether or not they take action on the page, and how they got to the page in the first place.
Additionally, Analytics can help you determine the impact of your postcard mailings on your web traffic. By tracking the daily traffic to your site, you can see that traffic spikes after each of your mailings.
Here’s how it works:
- You create an account with Google Analytics, and install the web code provided to you into your website.
- Analytics tracks all activity on your website.
- You log in and view reports for any data set you want.
- You use that information to make changes to your website.
- You increase leads, conversion, and sales from your website!
How do I pay for Analytics?
You don’t have to! There is a premium version of Analytics that may be useful to you, but more likely you will be quite satisfied with the free version!
Is it clear how the Google Analytics helps you maximize your website? Please ask any questions you have in the comments. Others are probably wondering too!
If you want help with this, you can always call my marketing consultants. The advice is forever FREE. 1-800-628-1804.