This is going to be fun! I’ve decided to embark upon a new series, and it involves you. Each week I’ll present you with a new trivia question about Google Pay Per Click marketing. You post your answer in the comment section of the blog (click “continue reading” to get there), and one lucky winner will get a “Marketer’s Dream” Educational Pack that contains three of our favorite books on marketing.
If you are thinking to yourself “Pay per click?? I don’t even know how that works!” then read this series and learn the power of this lead gen tool!
Ready? Let’s go…
We started offering our PPC Management service because, through our interaction with small business owners, we discovered there was a demand for it. A lot of you loved the idea of having your website rank on Google and the benefits it brings to your marketing, but you preferred to outsource your PPC management, rather than handle it in-house.
We wanted to better understand the reasoning behind this, so we conducted a survey to find out what the real driver was behind business owners not wanting to tackle PPC in-house. Can you guess what the main reason was?
No, really. Guess. Because, that’s the topic of our PPC Trivia Question of the Week:
Which of the following is the most common reason companies look for outside help with PPC marketing?
a) More Economical to Outsource This
b) Lack of In-House Skills
c) Too Time-Consuming
d) Lack of In-House Tools & Technology
Post your answer in the comments (and your reasoning!). Next week, we’ll post the correct answer, and randomly choose a winner (with the correct answer) to receive the Marketer’s Dream Pack.