As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the physical therapy industry. The business, Wise Physical Therapy, is located in Anchorage, Alaska.
See the site in action: www.wisept.com
The simple, professional layout of this physical therapy website is exactly what I would expect before coming to it ⎯ and I like that about it. It doesn’t try to blow me away with impressive graphics or wow me with fancy programming. It simply presents the information I need to decide whether or not to call Wise Physical Therapy.
There are 3 specific things related to the marketing on the website that I want to mention.
Tagline ⎯ I love the tagline “Our Mission Is Movement”. If you’ve ever been injured and had your movement restricted, you know what a powerful concept that word embodies. It is a great way to start out your relationship with the prospect ⎯ state your mission.
Form ⎯ The form on the homepage is front and center, which is a good choice for this business. The offer is a very compelling one ⎯ FREE consultation ⎯ so why not grab the prospect’s info right away?
Testimonial page ⎯ In this day and age, nothing a business says is worth as much as what a friend or coworker says. Having the testimonial page allows the prospect to see what other “real people” have to say about Wise Physical Therapy. This builds trust and confidence.
SEO (Search Engine Optimization)
SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. The site is optimized for the keyword “physical therapy” and the area that Wise Physical Therapy services, Anchorage, Alaska.
The copywriting on this website is very professional and to-the-point. It doesn’t take you down any unnecessary rabbit trails or waste your time with fluff that you don’t need to know to make an informed decision about whether or not to call Wise Physical Therapy. And if you are someone who is in pain and desperately wants to return to your normal active life, you will appreciate the straightforwardness of the copy.
Quality programming is tough to see, because usually if you are noticing the programming it’s because it isn’t working properly. I did not encounter any malfunctions on this site while I cruised around. Did you?
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