Google Remarketing is a follow-up tool that works in tandem with AdWords (Pay Per Click). But while many so-called marketing breakthroughs fail to live up to expectations, Remarketing has staying power, and so do the marketers who use it…
So, what is Google Remarketing?
Remarketing is a tool from Google that allows you to have your ads follow prospects around the internet, once they have visited your site. So, if a prospect comes to your site and doesn’t buy (or fill out a form, your choice), your ads will then start to appear to them anywhere they go on Google’s advertising network, which includes big-time sites like CNN.com and Dictionary.com. This gets you a lot of visibility and credibility.
Case in point, the picture above was emailed to us by one of our customers who saw our ad on major website and was really impressed by how we “are everywhere”.
The best part? You can set it up so you only pay when they click on your ad. This means prospects can potentially be exposed to your message and branding many times, without you having to pay for it — because you only pay if the CLICK on the ad.
A couple more examples from a few friends of PostcardMania who have been texting us pics of our ads…
NOTE: You can also set it to where you pay per impression, which means that you pay every time your ad is shown, regardless of whether or not the prospect clicks. An impression is obviously cheaper than a click, but in most situations we advise clients to use the pay per click method, because of the potential for free exposure.
How does this Google Remarketing thing work?
Like so:
1. Programming code is added to your website to track people who visit your site. The code automatically excludes people that take the action you want them to take, like place an order or fill out a form.
2. Your ad is then displayed to those people wherever they are on the internet that uses Google ads (millions of websites including major sites like cnn.com, dictionary.com, inc.com)
3. If the prospect takes the action you specify (filling out a form, placing an order, etc), they are removed from your Remarketing campaign and no longer promoted to.
It’s that simple. It’s that genius.
This is such a great way to follow up with prospects that it gets the Maniac Seal of Approval, which I just made up to emphasize how big of a deal Google Remarketing is.
Since you probably don’t have the time to embark on this endeavor yourself, consider letting the PostcardManiacs help you out. Check out our Google Remarketing Help page for information on how we can help you use this great tool to your advantage!
Anybody out there experience the pleasure of Google Remarketing? Let me hear about it in the comments!
In marketing as in life, adopt what makes you stronger.
All the best,
Shaun
