When analyzing the campaigns of our successful chiropractic clients, we were able to identify two elements that were consistent across all of them. These are what we call “successful actions” (clever, I know). We were also able to confirm four successful models for mailing lists and four successful marketing offers. Let’s take it from the top with the successful design actions.
Successful Design Actions:
1. The selling point of “Life Without Pain”
The hot button for selling chiropractic services is “life without pain”. Build your message around this and you will see a better response. Also, it’s important to couple the message of pain-free living with an appropriate image of someone enjoying life without pain, to really drive the point home.
2. “FREE massage for you and a friend”
This offer has been blowing the doors off of respectable chiropractic offices everywhere. I’ve provided a list of successful offers below, but I want to include this one here because it really pulled great results for our clients that used it. “FREE massage for you and a friend” is a great way of potentially gaining two patients for the price of one card! Not a bad deal.
Mailing Lists and Offers
When it comes to mailing lists, we found four successful options:
• Customer Database – Send a consistent communication to your existing patients
• Female, age 35–60, Income: 40k+, 1.3-mile radius – Great for boosting immediate, local traffic to your practice
• Female, age 35–80, Income: 40–80k – Good overall growth list
• Ailments List – “back pain,” Income: 75k+ – Great specific list targeting those who have declared they experience back pain
Almost done! Here is a list of the four most successful offers we tracked. Pick one that fits your practice and prepare for the influx of new ill-adjusted patients.
• Free Massage for You and a Friend
• $25 OFF First Acupuncture Treatment
• Limited Time Offer: Free Consultation & Evaluation ($150 value)
• $40 for Initial Exam & X-Rays
Until next time, enjoy the new patients!
Remember: Post any questions (and, obviously, comments) in the comments section! I want to hear from you!