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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


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8 Ways to Grow Your Local Business for FREE!

1. Start collecting customers email addresses
Let customers know you email out coupons and specials. Sign up with an email service like iContact and start emailing out weekly or daily specials, new menu items etc. Send anything to keep your business on their mind. Get a free 30 day email marketing account to iContact.

2. Create a company Facebook page
Put up a sign up at your location asking patrons to “like” your business on Facebook for a free service or other giveaway. Download step by step Facebook marketing tips. (use download code: JOYSM)

3. Start posting pictures, specials and more on your company Facebook page
This will work similarly to your email marketing, it is simply another channel to stay in touch with customers. Here’s the link again for Facebook marketing tips on what to post. (use download code: JOYSM)

4. Find local businesses within a couple of miles who have 25 or more employees
You can find out how many there are by running a mailing list count online. Go in person, call them, or send a letter or postcard introducing yourself. Tell them you’d like to offer their employees a coupon for your services. See if they would be open to giving out coupons to their staff. Once their staff start coming in with their coupons, don’t forget step #1 above to stay in touch with them.

5. Find nearby businesses with heavy foot traffic (who are not competitors)
Visit them in person and see if they would be interested in a flyer swap. You will give their flyer to your customers if they will give out yours to their customers. If you can work it out so that you will each include a flyer in every bag with a purchase, this will be more effective for both of you rather than just leaving flyers on a counter or corkboard.

6. Start giving customers coupons for their next visit every time that they come in
Make sure the coupon includes an expiration date to encourage them to come back soon. If your average customer comes in once a week, make the coupon expire in the next couple days to encourage them to come back sooner than they normally would. View example coupon marketing ideas . (use download code: JOYSM)

7. Sign up for free local online business listings with the major search engines
Don’t know where to sign up? Download our simple instructions how to get free online business listings. (use download code: JOYSM)

8. Ask your best customers to review your business on Google, Yelp and Superpages
Download a free “how to” sheet on getting customers to write online reviews. (use download code: JOYSM)


Hope you find these FREE marketing resources helpful!

(Have a tip you’d like to share? We’d love to hear it, post your tip in the comments section below!)

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9 Responses to 8 Ways to Grow Your Local Business for FREE!

  1. Sue Mc says:

    Regardless of all the steps to success, business tips and ideas, the first thing to do is smile and enjoy the process. Enthusiasm is an important aspect in marketing….and it is contagious.
    Love the ideas in Joy’s process.

  2. Ndidiamaka Prisca Obi says:

    Good, even those of us in developing countries can make use of most of the ideas.

  3. Edwin says:

    Other ways: 1. In the B2B use LinkedIn. 2. Use Google to locate key target clients and call them, then email them stuff and set appointments.

  4. Mike says:

    Dear Joy,

    I think you marketing presentation is a breath of fresh air. Very open and helpful.

    interestingly enough we are very successfully getting direct sales from Facebook internationally for our product and of course using Google adwords too and are developing this further.

    The tips you give are very cost effective once you carry out the actions.

    Thank you for your tips.


  5. Diane says:

    Great tips, Joy. I do a few of these, but number 4 and 5 are great ideas that I hadn’t thought of. Thanks!

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