Posted in All Ask the Owner Blogs on June 29th, 2009 by 10.2 – 1 Comment
Our Grand Opening party was a huge success and we’re so thankful for everyone who came and watched our live stream online! As we talked about last week, believe it or not, our social media marketing efforts are creating some good traffic!
Now back to the business of my new home page! I’ve been telling you over the last month or so how important it is to have a great website. Let me say it again: A quality web presence is a MUST in today’s business world, and you have to stay current on the latest website trends and functionality. So I’ve been saying it enough and then I stepped back and looked at my own site – AGAIN – and realized that I needed to make my home page more inviting. I want you to feel good when you are there, and have it be easy for you to find what you need and want. So we took a look at what we had, did some virtual soul-searching and real world number-crunching, and came up with a new look for our homepage. Since you are subscribers to my newsletter and I know you are interested in marketing, I really value your feedback.
Take a few minutes to look around our new home page and while you’re there, take a moment to fill out our quick survey if you have the time by clicking on the purple button at the top of the new home page.
Hopefully you like it, but either way, we look forward to hearing your suggestions! Besides, I’ve been asking you to let me redo your website, so I figured it was only right that I show you what we can do with ours!
If you are interested in PostcardMania upgrading your website, please email me at joy.gendusa@postcardmania.com and let me know what it is that you don’t love about your current site.
Take the Survey
Love,
Joy
Posted in All Ask the Owner Blogs, Joy Recommends... on June 25th, 2009 by 10.2 – 1 Comment
With all the new media exposure and social networking we’ve been doing to promote our Grand Opening, I figured this was a good week to bring back one of my newer favorites from the “Joy Recommends” Archive. This book is an excellent resource for anyone looking to get better acquainted with all the new promotional tools available to businesses these days.
It really helped me see the value of these tools and how they interact. I think you’ll get a lot out of this read!
Buy the Book
Posted in All Ask the Owner Blogs, Video Critique on June 24th, 2009 by 10.2 – Be the first to comment
The front of this card is very nice. I love the photo! It does a great job of speaking to its intended audience without the need for words.Without even a slogan, it compels the viewer to turn the card over.
The back is where all the words come in. A lot of them are not necessary. If the same message can be said in fewer words, then do so. Your viewers want only the most critical info, and they want it as briefly as possible.
I had my Art Director revise this design. Click through for the video and redesign.
WATCH THE VIDEO
Posted in About PostcardMania, All Ask the Owner Blogs on June 19th, 2009 by 10.2 – 2 Comments
The day has finally come! Join us at 6:00pm tonight as we unveil our brand new corporate headquarters in Clearwater, FL! We have a beautiful new facility and I can’t wait to show it off to all of you! While many of you can’t physically be here, you don’t have to miss a single second! Join us online for a live stream of the festivities! Check out essential event information on our social media network: LinkedIn, Twitter, Facebook, Plaxo, YouTube, and Flickr – and of course, my blog!
Have you started using social media for your business? It is a great way to gain free exposure for your business and connect with your customers, but its main function is to generate traffic to your website – not direct sales. For example, having thousands of followers on Twitter doesn’t mean they will use your service, it only means…
Read the Rest
Love,
Joy
Posted in All Ask the Owner Blogs, Mastermind Group on June 19th, 2009 by 10.2 – Be the first to comment
Coming up soon is our monthly Q&A call with our Mastermind Members! Get your questions ready, because my partner, Jerry Dyas, and I will be answering them during a LIVE conference call. This is your chance for instant, direct feedback on what you want to know most, as well as find out what’s on the minds of fellow entrepreneurs.
Not a Mastermind yet? Don’t worry, our Charter Member special offer is still going on – we’re waiving the fee for the first 2 months, and you can cancel at any time. So get in on this and future calls by clicking here and testing out my Mastermind program today!
START YOUR TRIAL
Posted in About PostcardMania, All Ask the Owner Blogs, Joy Recommends... on June 19th, 2009 by 10.2 – Be the first to comment
In addition to all our social media pages, we have a few PostcardManiacs who are now proud members of the blogosphere – including our PR Director, Ferris Stith! On her blog, Ferris keeps you up-to-date with all the latest goings-on here at PostcardMania.
Of course, what would a blog be without some reader feedback? Swing on by and post your questions! We love hearing from all our online friends.
VISIT THE BLOG
Posted in All Ask the Owner Blogs, Video Critique on June 16th, 2009 by 10.2 – Be the first to comment
Did you know that we have over 25 video critiques on PostcardMania.com? That’s a lot of free marketing and design advice! In fact, it could be hard to sort through it all if you’re looking for something specific.
Not anymore! Our new Video Critique Archive makes it easy – you can sort through all of my critiques by date, industry, or even by company! To watch the critiques, all you need to do is become a member of PostcardMania.com. And if you’ve got 2 minutes, you’ve got more than enough time to complete the signup!
I only critique designs volunteered by you, my readers, so if you’ve got a campaign coming up or want to know what to improve for next time, send it over! I love helping you guys.
Visit the Archive
Posted in All Ask the Owner Blogs, Mastermind Group on June 15th, 2009 by 10.2 – Be the first to comment
In case you missed last Thursday’s call with Tim Seward, CEO of ROI Revolution, fear not! Mastermind members can now log into the Call Archive on JoyGendusa.com and hear it in its entirety – and trust me, this is a call you need to hear. On the call, he covers the 3 mistakes that everyone makes in online search, as well as 3 guaranteed ways to increase your return on investment from your online search advertising.
Not a Mastermind yet? Don’t worry, our Charter Member special offer is still going on – we’re waiving the fee for the first 2 months, and you can cancel at any time. So get in on this and future calls by testing out my Mastermind program today!
START YOUR TRIAL
Posted in About PostcardMania, All Ask the Owner Blogs on June 15th, 2009 by 10.2 – Be the first to comment
We’re growing! Celebrate with us at our Ribbon Cutting and Grand Opening Bash as we unveil our brand new corporate headquarters in Clearwater, FL! Can’t make it? We don’t want you to miss the fun. Watch it live at this location.
While you’re there, you’ll notice a bunch of new links for us. We’re quite social these days! Social media sites like Facebook and Twitter are the latest craze for small businesses to global corporations. Why should you want anyone to follow your business on Twitter? Think of it as riding in on the next wave of advertising – and best of all, it’s free! My company has put our full force behind making a presence on Facebook, Twitter, LinkedIn, Plaxo and YouTube.
It’s an easy and viable way to track your other advertising mediums. Let’s say you put together a postcard and email campaign and you put a link to your Facebook page. The next day, you make 25 new “friends.” These “friends” can quickly turn into customers, and then their “friends” will see your business online, and the cycle continues. The social media hype might look intimidating, but the long-term effects are worth the time, effort and, of course, the free price tag!
Don’t be fooled, though: social media is fantastic, but it is not the end-all of marketing. You need to have definite, proactive, direct response-type advertising in place as well. You can spend a lot of time perusing Facebook and not get one new client. Use it in coordination with your other, more mass-marketing efforts. Not everyone is up on social media yet. You still need to drive traffic to your website and have a way to capture the contact info of site visitors so that you can follow up. Quantity comes first when it comes to marketing. You will have better results from lousy high quantity than amazingly brilliant onesy-twoseys… Please ask me whatever you want about this – I love when you write to me!
But, I digress… If you can’t come to the actual grand opening, do check it out on live streaming video – pretty high tech of my team, eh??
Love,
Joy
Posted in All Ask the Owner Blogs, Joy Recommends... on June 12th, 2009 by 10.2 – Be the first to comment
In keeping with the theme of mailing services this week, I want to remind everyone about Mailing Services with Melissa, our new Mailing Services Blog. You can tap into Melissa’s vast amounts of mailing experience and knowledge, and get all of your mailing questions answered in simple terms – not Postal-Service-speak mumbo-jumbo.
Just visit the blog and submit your question. Whether it’s about lists, postal regulations, or anything else you can think of, she’ll get back to you with a straightforward answer and then get it posted online for all of us to learn from!
VISIT THE BLOG
